Playtex Lingerie

Created in 1954, Playtex was quickly recognised as a high quality lingerie label. The brand's success soared upon the release of the Cross Your Heart bra with its X construction. The Playtex lingerie collection features styles with more femininity, more support, more comfort, and more elegance. Playtex is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear. Today Playtex lingerie offer a large variety of products - bras, briefs and shapewear that are all comfortable, feminine and supportive.

Shop our range of Playtex lingerie today.